Commitment to charity
Our vision about giving back to society has shifted from obligation to “active responsibility”. We encourage our employees to participate in various charity activities of the Company as volunteers, so that commitment to charity is translated into each and every employee’s actions and becomes a fine tradition of the Company. At the same time, this sense of corporate social responsibility is gradually transformed into our employees’ sense of citizenship, and this kind of enthusiasm and love is expanding to more places.
We pay attention to the development of urban sports and actively participate in various sports events and activities organized by Shanghai. SIPG completed the overall acquisition of Shanghai East Asia Football Club in 2014 and began to get involved in the football business. This is not only a part of SIPG’s endeavors to develop itself, give back to society, actively fulfill its social responsibilities, and participate in Shanghai’s urban construction and sports development, but also an important attempt to further engage in the sports industry in the context of China’s accelerated development of sports industries, especially the football industry. SIPG is fully responsible for the management and operation of the club, and will focus on long-term development, with an aim to transfer the management experience of SIPG group to the club, and after several years of steady development, to explore the club’s profit model and build it into a football club featuring first-class sports performance and a positive image. In the 2019 season, SIPG F.C. overcame numerous difficulties and won the Super Cup and the third place in the Chinese Super League, showcasing a good spirit.
In the future, SIPG will always firmly cultivate the football culture of SIPG F.C., pass on the positive energy of Shanghai, and assume its social responsibility towards Shanghai’s development. As the motto of the club goes, “positive energy in Shanghai embracing infinite future”, looking forward, SIPG will strive to bring more glory for the city of Shanghai!